Effective visual Communications plays a key role in applied design including advertising, branding, graphic design and visual promotions. It is a way in which organisations communicate a range of short-term and long-term objectives. However, effective visual communications rely on clearly…
Cinema Palettes on Instagram. Launched in October 2016, @cinema.palettes explores the use of colour and contrast in film, music videos and television. Check out Instagram @cinema.palettes here Colour and contrast can play key roles beyond aesthetics. Film makers use colour, contrast…
New York-based journal Color Research and Application published my peer-reviewed paper: ‘Colour, contrast and Gestalt theories of perception: The impact in contemporary visual communications design’. Color Research and Application, 40 (1), pp85-92. The paper explores the key roles that colour…
Colour as Code: Obscure Dialect or Lingua Franca? This is the title of one of two chapters I contributed to a recently published book. ‘Researching the visual: Demystifying ‘the picture that worth a thousand words’ was edited by Arianne Rourke and Vaughn…
Elements and Principles of Design: Tools to Identify, Analyse and Evaluate the Visual. This is the title of one of two chapters I contributed to a recently published book. ‘Researching the visual: Demystifying ‘the picture that worth a thousand words’ was…
In 2013, I wrote a peer-reviewed paper about the Shillito Design School, whose colour and design curriculum as well as ideology reflected the curriculum and pedagogical approach of both the Bauhaus and the Ulm School of Design. Making extensive use…
Logo colour differentiation is important for any brand. It is a way of standing out in a visually complex environment and an often highly competitive marketplace. This article discusses the application of environmental colour mapping during the initial situation analysis…
Shortly after I joined SBS Television, the organisation was rebranded under the direction of David Robinson, Director of Marketing. As part of this process, I was responsible for rebranding the merchandise operations. While these operations had been successful, they were…
