I provide evidence-based corporate colour assessment and brand colour strategies for existing corporate colours and new logo design development. Brand and corporate colours need to achieve a number of diverse objectives: Colours need to appear compatible with corporate values and…
I was invited to dicuss evidence-based colour psychology on The Daily Edition, Channel 7, on 2 July 2015. The Daily Edition is hosted by Sally Obermeder and Tom Williams. In this discussion, I focused on evidence-based colour strategies and…
New York-based journal Color Research and Application published my peer-reviewed paper: ‘Colour, contrast and Gestalt theories of perception: The impact in contemporary visual communications design’. Color Research and Application, 40 (1), pp85-92. The paper explores the key roles that colour…
Elements and Principles of Design: Tools to Identify, Analyse and Evaluate the Visual. This is the title of one of two chapters I contributed to a recently published book. ‘Researching the visual: Demystifying ‘the picture that worth a thousand words’ was…
I provided evidence-based colour psychology insight to support the launch of a new software product, Norton by Symantec. My input included an insights report and on-site attendance at the launch event in November 2012. The launch event, arranged by Porter Novelli,…
My peer-reviewed paper, Colour Psychology and Colour Therapy: Caveat Emptor was published in June 2011 in the leading journal on colour: Color Research and Application. When I published the paper, I had no idea that within a few months it…
Logo colour differentiation is important for any brand. It is a way of standing out in a visually complex environment and an often highly competitive marketplace. This article discusses the application of environmental colour mapping during the initial situation analysis…
I presented this peer-reviewed paper at ICAP2010: The 27th International Congress of Applied Psychology, Melbourne, held 11-16 July 2010. The International Association of Applied Psychology (IAAP) is the sponsor of the International Congress of Applied Psychology. This paper was based…
This invited lecture explored design and colour strategies of the 1950s and the ways in which the ‘Birth of the Cool’ stood as a unique colour/design aesthetic that continues to resonate today. The lecture was delivered to undergraduate and postgraduate…
This lecture was a joy to research and deliver. It explored the origins and ideologies of the Bauhaus, dating from the Wiener Werkstätte through to the various iterations of the Bauhaus before it was closed by the Nazis in…
