In 2020, I designed the logo for 2120 Music, a business wholly owned by RZL Partners. The design featured a detail from the photograph of a Resonator guitar owned by singer songwriter Lucie Tiger. Initially established in Sydney, 2120 Music…
Logo colour differentiation is important for any brand. It is a way of standing out in a visually complex environment and an often highly competitive marketplace. This article discusses the application of environmental colour mapping during the initial situation analysis…
