In 2020, I designed the logo for 2120 Music, a business wholly owned by RZL Partners. The design featured a detail from the photograph of a Resonator guitar owned by singer songwriter Lucie Tiger. Initially established in Sydney, 2120 Music is named after the location of Chess Records at 2120 South Michigan Avenue, Chicago, and the Rolling Stones song of the same name ‘2120 South Michigan Avenue’.
I was commissioned to design a logo for the technology start-up Vapocure. The company required a logo design that reflected the highly technical and scientific ‘vapocure’ process. In addition, the logo design also needed to convey a sense of reliability and hence variations of the colour blue were chosen. The company had a very successful public float and the logo was registered as an Internationally trademark in 1984 as per the IPAustralia website.
The Australian Cashew Company required a logo design that could maintain consistency and legibility across all platforms and applications including letterhead and packaging. I created a simple and cost-effective black and white logo design in September 1989. A typeface in common usage enabled the easy replication of the logo irrespective of platform and geographic location.
I designed a logo for Europa Epic-cure in 1987. The design was for a small business that imported and distributed Russian caviar and European smoked salmon. At the time, the client liked the combination of red and gold, and considered these colours suitable for the premium nature of the product range.
Bristol & Brooks (1994-2000) was a design store startup that was established on Oxford Street, Paddington. The calibre of the brand led to a tenancy in prestigious Chifley Plaza in Sydney’s CBD alongside global brands Tiffany & Co., Max Mara and Crabtree & Evelyn. The branding and logo design contributed to the success of the startup, and helped to quickly elevate the business. The logo, designed by Naomi Britten to a brief provided by Zena O’Connor, featured Copperplate typeface in dark green on a white background. The overall branding concept and logo design helped to convey a timeless yet contemporary trans-Atlantic vibe.
