I provide evidence-based corporate colour assessment and brand colour strategies for existing corporate colours and new logo design development. Brand and corporate colours need to achieve a number of diverse objectives: Colours need to appear compatible with corporate values and…
I was invited to dicuss evidence-based colour psychology on The Daily Edition, Channel 7, on 2 July 2015. The Daily Edition is hosted by Sally Obermeder and Tom Williams. In this discussion, I focused on evidence-based colour strategies and…
