Colour insight – is a Stockholm-based AI start-up that has developed the world’s most advanced and granular image analysis AI model. The role of AI in an expanding post-Covid19 marketplace is very quickly gaining traction, and Norna is well-placed to apply advanced analytics integrated with artificial intelligence to take advantage of the revolution occurring now in the fashion and apparel industry.

Colour is a key element within the fashion and apparel industry, and my small contribution revolves around technical aspects (such as selection of colour space) and the role of colour trends and colour notation systems within the sector.

My association with has been in an advisory capacity since late 2018 and since that time, Norna has grown, forging partnerships with IBM and George Washington University and was nominated “Startup of the Year” in Sweden 2020 by Global Startup Awards.

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